Suppose You Work for a Firm That Manufactures and Sells

Short Answer

Suppose you work for a firm that manufactures and sells pet accessories. As part of your job, you frequently visit city parks and observe how people interact with their pets. You also talk to the staff members of veterinary clinics to discover how people relate to their pets. This activity is consistent with the ________ phase of new product development.
idea generation
business analysis
prototype development
screening
product testing