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    Business Essentials Study Set 7
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    Exam 12: Understanding Marketing Principles and Developing Products
  5. Question
    The Process of Using Symbols to Communicate the Qualities of a Product
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The Process of Using Symbols to Communicate the Qualities of a Product

Question 13

Question 13

Short Answer

The process of using symbols to communicate the qualities of a product made by a particular producer is called
branding.
product differentiation.
promotion.
publicity.
advertising.

Correct Answer:

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