Short Answer
Which of the following is correct with regard to the pricing of existing and new products?
Price skimming is generally most effective for consumer goods, but penetration pricing is generally most effective for industrial goods.
The penetration pricing option is generally most effective for both consumer and industrial goods.
In the car rental business, setting prices below the market generally works best.
Penetration pricing is generally superior to a skimming strategy for new products.
None of these are correct.
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