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    Business Essentials Study Set 7
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    Exam 13: Pricing, Promoting, and Distributing Products
  5. Question
    The Most Expensive Promotional Tool on a Cost Per Contact
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The Most Expensive Promotional Tool on a Cost Per Contact

Question 178

Question 178

Short Answer

The most expensive promotional tool on a cost per contact basis is
personal selling.
direct mail.
television.
radio.
magazines.

Correct Answer:

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