What Is an Advantage to the Firm When Using Trade

Short Answer

What is an advantage to the firm when using trade shows as a type of sales promotion?
They are effective since the buyer comes to the seller.
Coupons may be used to encourage customers to try new products.
The displays serve to attract customer attention as they walk through a store.
Free samples may be used to allow customers to try a product for a few days without any risk.
Contests may increase sales by stimulating buyers' interest in a product.