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    Business Essentials Study Set 7
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    Exam 13: Pricing, Promoting, and Distributing Products
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    Dove Is Introducing a New Deodorant
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Dove Is Introducing a New Deodorant

Question 193

Question 193

Short Answer

Dove is introducing a new deodorant. In order to entice customers to purchase the deodorant, a free bar of soap is attached to the package. Which type of sales promotion is Dove using?
Point of sale display
Premium
Contest
Trade show
Coupons

Correct Answer:

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