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    Business Essentials Study Set 7
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    Exam 13: Pricing, Promoting, and Distributing Products
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    The Combination of Distribution Channels That a Firm Selects to Get
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The Combination of Distribution Channels That a Firm Selects to Get

Question 255

Question 255

Short Answer

The combination of distribution channels that a firm selects to get a product to its end users is its
distribution mix.
distribution strategy.
distribution network.
channel selection.
channel intermediaries.

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