Short Answer
West Coast Unlimited is a wholesaler that carries close to 20 000 products. The company has close to 3000 suppliers and sells its products mostly to business and institutional customers. The company markets its products by relying mainly on sales promotion and advertising. Faced with increasing costs, the company is looking at various ways to reduce expenses. West Coast Unlimited's vice president feels that the company should shift one of its major distribution centers to a low-rent, low-tax area.
Which of the following, if true, would weaken the vice president's argument?
The low-rent, low-tax area is located farther from delivery sites.
West Coast Unlimited's competitors often place their distribution centers in relatively expensive locations.
Better use of technology could reduce distribution costs more than a relocation could.
Final customers are almost always unaware of the location of the wholesaler.
Delayed shipments from suppliers are already creating problems for West Coast Unlimited's distribution network.
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