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    Business Essentials Study Set 3
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    Exam 13: Pricing, Promotion, and Distributing Products
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    Coke Has Discovered That It Can Charge More for a Can
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Coke Has Discovered That It Can Charge More for a Can

Question 257

Question 257

True/False

Coke has discovered that it can charge more for a can of soda in the sportswear aisle of Walmart than in the beverage aisle near competing colas. This is an example of a market share pricing objective.

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