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A Marketing Research Firm, in Conducting a Comparative Taste Test

Question 42

Multiple Choice

A marketing research firm, in conducting a comparative taste test, provided three types of peanut butter to a sample of households randomly selected within the state. Which of the 4 methods of data collection is involved when people are asked to compare the three types of peanut butter?


A) published sources
B) surveying
C) experimentation
D) observation

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