A Scanner Data User Survey of 50 Companies Found That

Multiple Choice

A Scanner Data User Survey of 50 companies found that the average amount spent on scanner data per category of consumer goods was $387,325 (Mercer Management Consulting, Inc., April 24, 1997) .The $387,325 is an example of _____.

A) categorical data
B) quantitative data
C) a descriptive statistic
D) Both quantitative data and a descriptive statistic are correct.