The Board of Directors for Procter and Gamble Is Concerned

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-The board of directors asked the research department to extend the trial period so that the decision can be made on two months worth of data. Will the power increase, decrease, or remain the same?