Your Fast-Food Outlet, Burger Queen, Has Obtained a License to Open

Essay

Your fast-food outlet, Burger Queen, has obtained a license to open branches in three closely situated South African cities: Brakpan, Nigel, and Springs. Your market surveys show that Brakpan and Nigel each provide a potential market of 2,500 burgers a day, while Springs provides a potential market of 1,000 burgers per day. Your company can only finance an outlet in one of those cities at the present time. Your main competitor, Burger Princess, has also obtained licenses for these cities, and is similarly planning to open only one outlet. If you both happen to locate at the same city, you will share the total business from all three cities equally, but if you locate in different cities, you will each get all the business in the cities in which you have located, plus half the business in the third city. The payoff is the number of burgers you will sell per day minus the number of burgers your competitor will sell per day. Set up the payoff matrix with you as the row player and your opponent as the column player.
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Let the first column correspond to Brakpan, the second one to Nigel, the third one to Springs and the first row correspond to the Brakpan, the second one to the Nigel, the third one to Springs.