A Fried Chicken Franchise Finds That the Demand Equation for Its

Multiple Choice

A fried chicken franchise finds that the demand equation for its new roast chicken product, "Roasted Rooster", is given by
$p = \frac { 1080 } { q ^ { 1.5 } }$
Where p is the price (in dollars) per quarter-chicken serving and q is the number of quarter-chicken servings that can be sold per hour at this price. Express q as a function of p, and find the elasticity of demand when the price is set at $5 per serving.

A) $\frac { 1 } { 36 }$
B) $\frac { 2 } { 3 }$
C) 36
D) $\frac { 11 } { 36 }$
E) $\frac { 3 } { 4 }$