Bradley's Department Store Can Sell Either Products a or B

Multiple Choice

Bradley's Department Store can sell either products A or B.The following information was gathered: $\begin{array}{lrr}& \text { A } & \text { B } \\\text { Retal price per unit } & \$ 54.00 & \$ 33.00 \\\text { Cost of merchandise } & 43.00 & 27.00\end{array}$ If Bradley's Department Store can sell either 8,000 units of A or 18,000 units of B at full capacity, it should sell Product _____.

A) A because the contribution margin per unit is higher
B) B because the total units sold is higher
C) B because the total contribution margin is higher
D) A because the sales price per unit is higher