Multiple Choice
Which of the following conclusions can be drawn from the below figure using the Bass forecasting model? (Note: Bass forecasting model is given by: Ft = (p + q[Ct - 1 /m]) (m - Ct - 1) ,
Where m = the number of people estimated to eventually adopt the new product,
Ct - 1 = the number of people who have adopted the product through time t - 1,
Q = the coefficient of imitation, and
P = the coefficient of innovation.)
A) q < p
B) q > p
C) m < q
D) p > m
Correct Answer:

Verified
Correct Answer:
Verified
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