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Suburbia, Inc Required:
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Question 111

Essay

Suburbia, Inc., sells one of its products for $150 each. Sales volume averages 800 units per year. Recently, its main competitor reduced the price of its product to $130. Suburbia expects sales to drop dramatically unless it matches the competitor's price. In addition, the current profit per unit must be maintained. Information about the product (for production of 800) is as follows:
SQAQ Actual Q Materials (pounds) 14,40015,000$30, Labor (hours) 2,0002,40018, Setups (hours) 01,4008 Material handling (moves) 06004, Warranties (number repaired) 040020,\begin{array}{lrrr}&\mathrm{SQ} &\mathrm{AQ} & \text { Actual Q}\\\text { Materials (pounds) } & 14,400 & 15,000 & \$ 30, \\\text { Labor (hours) } & 2,000 & 2,400 & 18, \\\text { Setups (hours) } & 0 & 1,400 & 8 \text {, } \\\text { Material handling (moves) } & 0 & 600 & 4, \\\text { Warranties (number repaired) } & 0 & 400 & 20,\end{array}
Required:
a.Calculate the target cost for maintaining current market share and profitability.
b.Calculate the non-value-added cost per unit.
c.If non-value-added costs can be reduced to zero, can the target cost be achieved?

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