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  2. Topic
    Business
  3. Study Set
    Management and Cost Accounting
  4. Exam
    Exam 10: Activity-Based Costing
  5. Question
    ____ Is the Pricing of a New Product at a Low
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____ Is the Pricing of a New Product at a Low

Question 6

Question 6

Multiple Choice

____ is the pricing of a new product at a low initial price to build market share quickly.


A) Penetration pricing
B) Predatory pricing
C) Price skimming
D) Target costing

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