R&M Group,a Consumer Products Company Based in Libya,conducted a Market

Multiple Choice

R&M Group,a consumer products company based in Libya,conducted a market research.The research indicated that there was a lack of branded soft drinks in the market,even though there were several local soft-drink manufacturers.The company purchased the right to produce and distribute soft drinks of Fizzpop,Inc.(a leading U.S.based soft-drinks firm) .R&M Group also sources the supplies from Fizzpop,Inc.to ensure that the taste of the product remains the same.In this scenario,which of the following business methods does R&M Group use?

A) joint venture
B) shakeout
C) vertical integration
D) manufacturing franchise
E) delayering