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    Business in Action Study Set 1
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    Exam 13: The Art and Science of Marketing
  5. Question
    Creating New Goods and Services for a Firm's Current Markets
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Creating New Goods and Services for a Firm's Current Markets

Question 2

Question 2

Multiple Choice

Creating new goods and services for a firm's current markets is called ________.


A) market penetration
B) product development
C) market development
D) diversification
E) pure play

Correct Answer:

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