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    Exam 14: Product and Pricing Strategies
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    ________ Refer to Brands That Have Been Given Legal Protection
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________ Refer to Brands That Have Been Given Legal Protection

Question 78

Question 78

Multiple Choice

________ refer to brands that have been given legal protection so that their owners have exclusive rights to their use.


A) Brand equities
B) Prototypes
C) Licenses
D) Trademarks
E) Brand marks

Correct Answer:

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