Multiple Choice
Weaver and Sharpe Inc.,a firm that manufactures home & kitchen appliances,uses an intensive distribution strategy.However,the firm finds that the retailers in the same marketing area compete with each other for greater market share,which negatively affects the sale of Weaver and Sharpe products.Which of the following can help Weaver and Sharpe Inc.to resolve the problem of channel conflict?
A) decentralization
B) disintermediation
C) centralization
D) diversification
E) product development
Correct Answer:
Verified
Correct Answer:
Verified
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