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  3. Study Set
    Principles of Corporate Finance Study Set 4
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    Exam 18: Mergers and Acquisitions, and Business Failure
  5. Question
    The Ability to Use the Same Sales and Distribution Channels
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The Ability to Use the Same Sales and Distribution Channels

Question 34

Question 34

Multiple Choice

The ability to use the same sales and distribution channels to reach customers of both businesses isa benefit of


A) congeneric merger
B) horizontal merger
C) conglomerate merger
D) vertical merger

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