The MegaBuck Movie Studio's Name Has Become Famous for Adventure

Multiple Choice

The MegaBuck movie studio's name has become famous for adventure movies. Another studio once offered to buy the name for $20 million, but MegaBuck turned down the offer. The MegaBuck balance sheet will show:

A) The company's name under Other Assets, valued at $20 million.
B) The company's name under Other Assets, valued conservatively at $10 million.
C) The company's name under Accounts Receivable, valued at $20 million.
D) The company's name will not be shown as an asset on the balance sheet. Only measurable exchanges are recorded.