Which of the Following Statements Describes the Customer Perspective in the Balanced

Multiple Choice

Which of the following statements describes the customer perspective in the balanced scorecard?

A) It establishes which people should be targeted as potential customers.
B) It evaluates the profitability of specific customers rather than the profitability of specific products or services.
C) It evaluates how well the company is performing from the viewpoint of those people who buy and use its products or services.
D) It evaluates which customers are not profitable and should be dropped.