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A Balanced Scorecard Is

Question 23

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A balanced scorecard is


A) a performance-measurement approach that uses both financial and non-financial measures to evaluate a company's operations in an integrated way.
B) a tool used to measure the benefits and costs of implementing a new strategy.
C) used only by small organizations that cannot afford more expensive methods of evaluating their operations.
D) focuses on non-financial measures in order to balance the many other financial reports companies use to evaluate their operations.

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