Multiple Choice
SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.
-Referring to Scenario 12-9,the calculated test statistic is
A) -0.1006
B) 0.00
C) 5.9418
D) 6.1194
Correct Answer:
Verified
Correct Answer:
Verified
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