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SCENARIO 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

Question 143

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SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.
SCENARIO 12-9 Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.    -Referring to Scenario 12-9,at 5% level of significance,the critical value of the test statistic is A) 3.8415 B) 5.9914 C) 9.4877 D) 13.2767
-Referring to Scenario 12-9,at 5% level of significance,the critical value of the test statistic is


A) 3.8415
B) 5.9914
C) 9.4877
D) 13.2767

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