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SCENARIO 12-14
a Perfume Manufacturer Is Trying to Choose Between \neq

Question 105

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SCENARIO 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
 SCENARIO 12-14 A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a  scratch- and-sniff  sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the  scratch-and-sniff  layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.     12-34 Chi-Square and Nonparametric Tests -Referring to Scenario 12-14,the hypotheses that should be used are: A) H<sub>0 </sub>: ?<sub>1 </sub><sub> </sub>= ?<sub>2</sub> versus H<sub>1 </sub><sub> </sub>: ?<sub>1 </sub><sub> </sub> \neq ?<sub>2</sub> B) H<sub>0 </sub>: ?<sub>1</sub><sub> </sub> \le  ?<sub>2</sub> versus H<sub>1</sub><sub> </sub>: ?<sub>1 </sub><sub> </sub> \gt ?<sub>2</sub> C) H<sub>0 </sub>: M<sub>1 </sub>= M<sub>2 </sub>versus H<sub>1 </sub><sub> </sub>: M<sub>1</sub><sub> </sub> \neq  M<sub>2</sub> D) H<sub>0 </sub>: M<sub>1 </sub> \le  M<sub>2 </sub>versus H<sub>1 </sub>: M<sub>1 </sub> \gt M<sub>2</sub>
12-34 Chi-Square and Nonparametric Tests
-Referring to Scenario 12-14,the hypotheses that should be used are:


A) H0 : ?1 = ?2 versus H1 : ?1 \neq ?2
B) H0 : ?1 \le ?2 versus H1 : ?1 >\gt ?2
C) H0 : M1 = M2 versus H1 : M1 \neq M2
D) H0 : M1 \le M2 versus H1 : M1 >\gt M2

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