Managers Can Use ABM Information to Manage Customer Profitability

Short Answer

Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics: $$\begin{array} { l c } \text { Types of } & \text { Service } \\\text { Products Ordered } & \text { Requirements }\\\hline \text { a) High-margin } & \text { Extensive } \\\text { b) High-priced } & \text { Low } \\\text { c) Low-margin } & \text { Low } \\\text { d) High-marqin } & \text { Low }\end{array}$$