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  3. Study Set
    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
  5. Question
    Personal Selling Provides the Most Efficient Element of the Promotion
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Personal Selling Provides the Most Efficient Element of the Promotion

Question 370

Question 370

True/False

Personal selling provides the most efficient element of the promotion mix for a firm attempting to reach a large, homogeneous group of consumers.

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