When Marketing to Consumers in the Global, It's Important for Companies

Multiple Choice

When marketing to consumers in the global, it's important for companies to remember that promoting products:

A) is easy and profitable if they are well-known brands.
B) can be accomplished using a global approach since consumers are more alike than most people think.
C) is best done by using personal selling and product sampling.
D) calls for attention to cultural differences and possible translation problems.