Multiple Choice
Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. Arizona Cookie's activities represent:
A) trade advertising.
B) consumer publicity.
C) sales promotion.
D) public relations.
Correct Answer:

Verified
Correct Answer:
Verified
Q14: The image created by advertising is part
Q53: One way to see that publicity is
Q71: The characteristic that all forms of direct
Q75: The combination of advertising, personal selling, public
Q115: One fact that marketers must keep in
Q131: The main way _ differ from agents
Q266: Brand names can significantly impact consumer perceptions
Q272: Direct mail, telemarketing, and catalog sales are
Q277: MuscleUp promotes its liquid protein drink directly
Q279: Businesses pay for product placement to have