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Chip Off the Old Block Is a New Chocolate Chip

Question 276

Multiple Choice

Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. Arizona Cookie's activities represent:


A) trade advertising.
B) consumer publicity.
C) sales promotion.
D) public relations.

Correct Answer:

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