In the Reaching Beyond Our Borders Box in the Chapter

Multiple Choice

In the Reaching Beyond Our Borders box in the chapter, Publicis Groupe, a traditional advertising agency that ranks as the fourth largest ad agency in the industry, found that:

A) traditional types of advertising were making a significant comeback in the global market.
B) its task today is to learn how carry over traditional media to digital media.
C) digital media is effective in reaching customers but its impossible to measure how customers relate to the ads.
D) most multinational companies do not want to shift from traditional types of advertising to digital media.