Question 1

involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

A)  Export management
B)  Multi-level marketing
C)  Logistics
D)  Shipping control management C

Question 2

wholesalers are independently owned and take title to the goods they handle.

Accepted Answer

A)  Full service broker
B)  Merchant
C)  Agent
D)  Primary B

Question 3

In the U.S. the largest percentage of goods is shipped by truck.

Accepted Answer

A) True 
 B)False  False

Question 4

A firm that makes wholesale sales cannot also legally make retail sales.

Accepted Answer

A) True 
 B)False

Question 5

The characteristic that all forms of direct marketing have in common is that they:

Accepted Answer

A)  are carried out by agents or brokers.
B)  involve face-to-face or teleconferencing sessions with the customer.
C)  include some type of activity that directly links manufacturers to the ultimate consumer.
D)  make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

Question 6

WeddingChannel.com is an Internet company that helps people with the complex task of planning a wedding. Multiple vendors are recommended for things like flowers, caterers, wedding gowns, and more. Through Wedding Channel a couple can establish a website that acts as a registry. Once the couple is married, the website directs them to another site having to do with beginning married life. What type of utility (utilities) is this website providing to its users?

Accepted Answer

A)  Form only
B)  Service only
C)  Service and information
D)  Form and service

Question 7

The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all of the organizations involved in the supply chain in a timely manner is called multi-modal management.

Accepted Answer

A) True 
 B)False

Question 8

In the battle between electronic retailers and traditional "bricks and mortar" retailers, the electronic retailers seem to have all of the advantages needed to emerge as the clear winners.

Accepted Answer

A) True 
 B)False

Question 9

About 80 percent of all wholesalers are classified as merchant wholesalers.

Accepted Answer

A) True 
 B)False

Question 10

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Accepted Answer

A) True 
 B)False

Question 11

Sports Coasters sells good quality athletic wear by sending its customers a catalog nine times a year. The company has no retail stores, but offers a toll free order number that operates 24 hours a day, 365 days a year. Sports Coasters sells using a technique known as:

Accepted Answer

A)  tel-tailing.
B)  indirect marketing.
C)  telemarketing.
D)  multilevel marketing.

Question 12

is the sale of goods and services by telephone.

Accepted Answer

A)  Cel-tailing
B)  Teleselling
C)  Telemarketing
D)  Direct marketing

Question 13

Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer. If Connie is right, her firm should work to improve its:

Accepted Answer

A)  outbound logistics.
B)  administered support system.
C)  materials handling.
D)  coordination of its freight forwarders.

Question 14

Agents and brokers and wholesalers are types of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 15

Small-timers, Incorporated is a small manufacturer of charm bracelets that include watches as well as keepsake items and trinkets. The company seldom has shipments large enough to be transported cost-efficiently by filling an entire truck or railcar. Small-timers could benefit by relying on a freight forwarder to help it distribute its goods.

Accepted Answer

A) True 
 B)False

Question 16

Third-party logistics is the term used to describe the use of outside firms to help move goods from here to there.

Accepted Answer

A) True 
 B)False

Question 17

is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.

Accepted Answer

A)  Utility
B)  Applicability
C)  Functionality
D)  User friendliness

Question 18

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

Accepted Answer

A) True 
 B)False

Question 19

Discount stores, department stores, supermarkets, and specialty stores are all among the major types of retail stores.

Accepted Answer

A) True 
 B)False

Question 20

Electronic retailing is selling goods and services over the Internet to the final consumer.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

wholesalers are independently owned and take title to the goods they handle.

In the U.S. the largest percentage of goods is shipped by truck.

A firm that makes wholesale sales cannot also legally make retail sales.

The characteristic that all forms of direct marketing have in common is that they:

The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all of the organizations involved in the supply chain in a timely manner is called multi-modal management.

In the battle between electronic retailers and traditional "bricks and mortar" retailers, the electronic retailers seem to have all of the advantages needed to emerge as the clear winners.

About 80 percent of all wholesalers are classified as merchant wholesalers.

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Sports Coasters sells good quality athletic wear by sending its customers a catalog nine times a year. The company has no retail stores, but offers a toll free order number that operates 24 hours a day, 365 days a year. Sports Coasters sells using a technique known as:

is the sale of goods and services by telephone.

Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer. If Connie is right, her firm should work to improve its:

Agents and brokers and wholesalers are types of marketing intermediaries.

Third-party logistics is the term used to describe the use of outside firms to help move goods from here to there.

is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

Discount stores, department stores, supermarkets, and specialty stores are all among the major types of retail stores.

Electronic retailing is selling goods and services over the Internet to the final consumer.