Multiple Choice
The "Spotlight on Small Business" box in Chapter 14 suggests the product offered by Dream Dinners is the:
A) experience of having a good time preparing meals with others while meeting family needs.
B) opportunity to eat at wonderful restaurants, providing the dining experience of a lifetime.
C) delightful frozen dinners available in upscale grocery stores.
D) catering experience used when a consumer wants to impress guests with a gourmet dinner at home.
Correct Answer:

Verified
Correct Answer:
Verified
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