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The Procter & Gamble Company Is a Major Producer of Bar

Question 258

Multiple Choice

The Procter & Gamble Company is a major producer of bar soaps. In fact, Procter & Gamble produces Ivory, Camay, Lava, Safeguard, Zest, and Coast bar soaps that all claim a variety of benefits. These products are part of Proctor & Gamble's in bar soaps.


A) product mix
B) product concentration
C) product store
D) product line

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