Ben and Chris Combined Their Love of Hockey with a Business

Multiple Choice

Ben and Chris combined their love of hockey with a business venture. They purchased a small portable cart and began selling hockey memorabilia outside of the hometown hockey arena. Their first year went well, but this past year has been a real struggle. Due to poor economic conditions including a loss of jobs, ticket sales at the arena are down, which has significantly hurt their sales as well. As a recent business school graduate, you explain to Ben and Chris:

A) this type of business is always high risk because it is seasonal.
B) the business does not fill a sufficient need for most people.
C) environmental circumstances are dynamic and tough to control.
D) social entrepreneurs are currently getting most of the attention.