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The Area Manager of the Red White and Brew Restaurants

Question 37

Multiple Choice

The area manager of the Red White and Brew Restaurants is considering two possible expansion alternatives. The required investments expected controllable margins and the ROIs of each are as follows:  Project  Investment  Controllable Margin  ROl  Phoenix $120,000$30,00025% Chicago $540,000$50,0009.25%\begin{array} { l c c c } \text { Project } & \text { Investment } & \text { Controllable Margin } & \text { ROl }\\\text { Phoenix } & \$ 120,000 & \$ 30,000 & 25 \% \\\text { Chicago } & \$ 540,000 & \$ 50,000 & 9.25 \%\end{array} The Red White and Brew segment has currently $2000000 in invested capital and a controllable margin of $250000. Which one of following projects will increase the Red White and Brew division's ROI?


A) Both the Phoenix and Chicago options
B) Only the Phoenix option
C) Only the Chicago option
D) Neither the Phoenix nor the Chicago options

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