Before Launching a New Line of Toys, Toys Inc

Multiple Choice

Before launching a new line of toys, Toys Inc. used the method of historical analogy to obtain a forecast. In this scenario, Toys Inc.:

A) noted the behavior of its current customers while they use their products.
B) used a panel of experts, whose identities were kept confidential from one another, to respond to a sequence of questionnaires.
C) noted the consumer response to similar previous products to marketing campaigns and used the responses as a basis to predict how the new marketing campaign might fare.
D) used a brainstorming session among a group of experts to draw new ideas.