The Following Per Unit Information Is Available for a New

Multiple Choice

The following per unit information is available for a new product of Red Ribbon Company: $$\begin{array} { l r } \text { Desired ROI } & \$ 20 \\\text { Fixed cost } & 40 \\\text { Variable cost } & 60 \\\text { Total cost } & 100 \\\text { Selling price } & 120\end{array}$$ Red Ribbon Company's markup percentage would be

A) 17%.
B) 20%.
C) 33%.
D) 50%.