Multiple Choice
A firm with a very good product
A) has a higher cost of signaling (advertising) than does a firm with an inferior product.
B) has more to gain by signaling (advertising) than does a firm with an inferior product.
C) does not need to signal (advertise) because the product's quality speaks for itself.
D) will signal (advertise) effectively if signaling is free.
Correct Answer:
Verified
Correct Answer:
Verified
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