A Recent Outbreak of Hepatitis Was Linked to a National

Multiple Choice

A recent outbreak of hepatitis was linked to a national fast-food restaurant chain. This is an example of a case in which

A) brand name identity increases the effectiveness of markets.
B) brand name identity can be detrimental to the profitability of a firm.
C) advertising is ineffective in salvaging perceptions of product quality.
D) advertising cannot be used to establish brand loyalty.