The Relative Risk of a Proposed Project Is Best Accounted

Multiple Choice

The relative risk of a proposed project is best accounted for by which of the following procedures?

A) Adjusting the discount rate upward if the project is judged to have above-average risk.
B) Adjusting the discount rate upward if the project is judged to have below-average risk.
C) Reducing the NPV by 10% for risky projects.
D) Picking a risk factor equal to the average discount rate.
E) Ignoring risk because project risk cannot be measured accurately.