Essay
Bark Bits Company is planning an advertising campaign to raise the brand loyalty of its customers to .80.
a.The former transition matrix is What is the new one?
b.What are the new steady state probabilities?
c.If each point of market share increases profit by $15000, what is the most you would pay for the advertising?
Correct Answer:

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a.
B.π1 = .5, π2 = .5
C.The inc...View Answer
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C.The inc...
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