According to the Textbook, What Is the Difference Between the Functions

Multiple Choice

According to the textbook, what is the difference between the functions of public relations and marketing?

A) marketing professionals adhere to higher standards of ethics and responsibility than public relations professionals
B) marketing professionals generally have more education and professional training than public relations professionals
C) public relations professionals must possess a license, while marketing professionals do not
D) public relations deals with a wide range of publics, while marketing deals with a narrow range
E) none of the above; the terms "public relations" and "marketing" are synonymous