Which of the Following Demographic Categories Displays These Characteristics: Prefers

Multiple Choice

Which of the following demographic categories displays these characteristics: prefers daily newspapers and lifestyle magazines over television and radio, have more leisure time, travel more, perform more volunteer work, brand loyal, resistant to change, less likely than those in other categories to buy on impulse.

A) seniors
B) baby boomers
C) mid-lifers or thirty-somethings
D) Generation X
E) Generation Y