What Is the Difference Between the Terms "Goals" and "Objectives

Multiple Choice

What is the difference between the terms "goals" and "objectives"?

A) objectives are the general direction for a public relations program; goals are the specific and quantifiable indicators by which you can measure the results
B) goals are the general direction for a public relations program; objectives are the specific and quantifiable indicators by which you can measure the results
C) "goals" are the expectations of the agency; "objectives" are the expectations of the client
D) "objectives" are the expectations of the agency; "goals" are the expectations of the client
E) there is no difference; the two terms are synonymous