If a Client Is Unwilling or Unable to Allocate the Necessary

Multiple Choice

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

A) explain the importance of the overall program and try again for allocation of the necessary resources
B) discuss alternative tactics that will cost less but achieve the same results
C) delete specific tactics to adjust to a smaller budget
D) quit their jobs and find a less frustrating way to make a living