Public Relations Experts Wilcox, Ault, and Agee Describe Four Obligations

Multiple Choice

Public relations experts Wilcox, Ault, and Agee describe four obligations or interests that public relations professionals should keep in mind when making decisions involving ethics and conflicts. Which of the following was NOT one of those interests?

A) obligation to the person's self-interest and personal values
B) obligation to professional associations and ethical codes
C) obligation to the university where the person received his/her education
D) obligation to client or employer
E) obligation to the public interest